9 Years of PURELEI: Sun, Aloha & Unforgettable Moments

Nine years of PURELEI – that means nine years full of dreams, passion, courage, and a community that inspires us every day. What once began as a small, heartfelt idea has now become a movement. A feeling. To a story we're writing together – with you.

You are the heart of our journey

Without you, PURELEI and the Mahina Club wouldn't be what they are today. You've accompanied us with your love, your feedback, and your enthusiasm – through ups and downs, through new collections, through magical launches, and every single moment in between. And that's exactly why we're celebrating this special birthday not just for ourselves – but above all for you.

The Birthday Bliss Edition – a piece of PURELEI history

For our 9th birthday, we present you something very special: the Birthday Bliss Edition. A tribute to the most beautiful Mahina Club designs of recent years – lovingly combined in a summery jewelry set that embodies pure lightness and the feeling of aloha.

The set combines two iconic pieces of jewelry:

• The I'lalo Choker from 2019 – which has been an absolute bestseller ever since.
  

• The A detailed Hokulele Set from November 2023 – whose pattern and sparkling stone are revived in the new coin pendant.
  

There's also a delicate ankletin the I'lalo style, which perfectly rounds off your summer look. Together they tell a story – your PURELEI story.

Secure the Mahina Club Birthday Bliss Edition now in August 2025.

Summer feeling for styling & Fall in love

Whether with flowing dresses, linen fabrics, or your favorite beach look – the Birthday Bliss Edition brings the aloha vibes directly into your everyday life.

And for the perfect styling, we recommend our matching Birthday Bliss Earrings, which you can find exclusively in the shop – the icing on the cake for your look with a summer glow.

Gift for you: 1 month free for all new term memberships!

Not a Mahina Club member yet? Then now is the perfect time:

🎉 Sign up for a term membership (3, 6, or 12 months) by August 28, 2025 and receive the first month free! Become a Mahina Club member now.
Celebrate 9 years of PURELEI with us – and start your very own Mahina Club journey.

Mahalo for your loyalty – with a special goodie

As a thank you to our For loyal Mahina Club members, we are adding an exclusive highlight with the Birthday Bliss Edition: A temporary Inkster Tattoo in a sun & moon design – a reminder to always follow your light.

• Vegetable ink

• Waterproof & Skin-friendly

• Easy to apply in just 1-2 minutes

• Lasts up to 2 weeks

Please note:This exclusive goodie is only included in the term memberships (3, 6, or 12 months).

Let's celebrate YOU. Let's celebrate ALOHA.

Because PURELEI is more than jewelry. It's a feeling that connects. A piece of sunshine for every day. And a story that continues to be written with you. Mahalo for being a part of our journey.

With love, PURELEI

Read more here:

Discover the PURELEI Advent Calendar 2025

All about the PURELEI Mahina Club

How to bring more Aloha into your life

Aloha: All about the meaning of the term Hawaiian lifestyle