Discover the new PURELEI

In August 2024, PURELEI will reach a significant milestone - its 8th birthday. So much has happened in the past few years. It is with deep gratitude that we look back on the past years in which we have grown and matured together. Now it is time to break new ground together with you and the PURELEI community, focus on the essentials and open a new PURELEI chapter.

LIVE ALOHA

Last year, our co-founder Alisa renewed her connection to these magical islands during a trip to Hawaii. She has thought a lot about how she can integrate the unique Hawaiian attitude to life - the Aloha Way of Life - more strongly into her life and into the essence of PURELEI. In this video, Alisa shares her vision with you and gives insights into what you can look forward to in the next chapter.

PURELEI redefined

We focus on what we want to stand for as PURELEI, what we want to live together with you:

LIVE PURE

PURELEI stands for a pure way of living. Together with you we would like to enjoy every small, pure moment of happiness and carefreeness. We want to inspire you to be yourself and explore new paths. Spontaneous, authentic, pure.

LIVE CONNECTED

Deep, real connections make our lives richer and more meaningful. Whether friendships, family ties or chance encounters - every interaction is valuable, contributes something to our lives, can enrich it and make us happy. PURELEI wants to create and strengthen such unique connections. We want to inspire our community to empower each other so that we can make the world a little more beautiful together.

LIVE ALOHA

Aloha is the heartbeat that drives us. Hawaii and the Aloha spirit are the inspiration behind everything we do. The word “Aloha” is so much more than a word or a greeting – it is the Hawaiian way of life. Characterized by love, peace, care and compassion, the Aloha Way of Life symbolizes deep mutual respect, the pure spirit of community and the connection between people and nature. Let's live Aloha together and spread this unique attitude to life into the world.
This is what we want to achieve together as PURELEI. LIVE ALOHAwith PURELEI

What's new at PURELEI?

PURELEI has grown up in recent years. We have evolved from colorful, playful designs, in keeping with our youthful spirit. Now we know who we are and have become more experienced, clearer, more modern and more elegant. After months of planning, designing and organizing, the time has come. The entire team has put a lot of work and passion into the innovations to offer you a new, faster and more elegant shopping experience. Discover the beginning of the new PURELEI chapter now:

• New website:We have updated our technology to ensure fast loading times and have renewed the navigation.
• New Look & Feel: Look forward to a new world of images in which we present our wonderful designs in a completely new way - more natural, higher quality, more adult.
• An exciting future: We have so much planned! Look forward to further exciting technical innovations (keyword virtual fitting), unique experiences with PURELEI, new product categories and much more - stay tuned.

After all the hard work, we are overjoyed to finally be able to present you with our new website, marking the start of this exciting new chapter. We hope you love the new features as much as we do.

Team PURELEI thanks you from the bottom of our hearts for being part of our journey. We look forward to breaking new ground with you and living Aloha.